What Are Search Engines And Why Do We Need Them?
For the internet search engines (google, yahoo, bing etc.) to be able to work as they are suppose to, they must be able to send you relevant content based around a keyword or key phrase that you type in to the search engine.
Like if your looking for mountain bikes, car covers, children’s shoes… then they must work to make sure you find exactly what your searching for. Its called relevant content. The search engines have something that works for them 24hrs a day, 365 days a year. It controls where sites are ranked and makes sure you are getting the best content available for your search. This is called the search engine spider and it’s job is to scan the web for current updated content and new content.
So when you go to do an online search, the search spiders have to go through the web and find the best content to display to you in a hurry by going through a number of steps.
The Search Engines determine this from the following
- Does your site header contain your preferred keyword or key phrase.
- How many other pages on that site talk about that keyword.
- The authority of links pointing back to that site with that keyword as the anchor text.
So in simple terms if you can manage all of those items your on the way, Right?
Not so…because to be able to achieve any of these item, you must understand web pages and how the search engines reads them. Once you grasp the way the spider comes to a particular page and reads the content from that page, then you will be in business. But you must first know what a web page contains and the things the search engines needs from you.
Take a quick look at these important terms if you want to understand how to correctly create your website pages for the search engines.
- Your URL – One of the best things you can do is to have your keyword in your base website for higher ranking.
- Keyword Stuffing – This is when someone puts content on a page but makes it the same colour as the back ground to confuse the search engines. If you do this then your not going to be around too long.
- Site Age – The older your site is, the more trust search engines have in ranking your content higher.
- Meta Tags – disregard this, because due to SEO abuse in the past, search engines do not use these as factors anymore.
- Quality Link – These are links from trusted sites that will link to you and pass on link authority.
- Text Linking – You must tell the search engines what that link is about by putting it as your keyword instead of “click here”.
These are the bulk of things you need to learn to be able to really understand how and why a site is ranked.